Cookies can only store text, which is always anonymous and usually encrypted. Avis will never store any personal information in a cookie.
Cookies are secure – they can only store information that is put there by the browser, which is information the user has entered into the browser or that is included in the page request. They cannot run code and they cannot be used to access your computer. If a website encrypts the information in the cookie, only that website can read the information.
There are two different types of cookies: Session and Persistent. They are used for different things and contain different information
Session cookies contain information that is used within your current browser session. These cookies are automatically deleted when you close your browser. Nothing is persisted on your machine beyond the time you spend on the site.
Persistent cookies are used to hold information that is used between visits. This data allows sites to recognise that you are a returning customer and react accordingly. Persistent cookies have a lifetime value that is set by the website, which can vary between a few minutes or several years.
Web analytics cookies, from our partners Google and Adobe, allow us to track customer interaction within the site. This gives us valuable insights which enable us to improve the site and the products and services we offer.
We also work with partners who will write third party cookies which are then used by advertisers on other sites to give you appropriate and relevant adverts based on your browsing history. These cookies do not store personal information enabling other sites to identify you, they are based purely on the browsing history.
Through your browser you can also view the cookies that are on your computer, and delete individual ones, or purge them all.
Cookies are just text files so you can open them and read the contents. The data within them is often encrypted, or a numerical key corresponding to a web session so they often don’t make sense to anything other than the website that wrote it.
If you turn off cookies, the Avis site will not be able to create a reservation. Disabling cookies will also affect the monitoring of your progress through the site, but will not stop the analytics code from recognising your visit.
The persistent cookies that are created by the Avis website are used by our technology partners, Adobe, Maxymiser and Google. They are used to recognise traffic to the site that is returning users rather than new customers. The information that is stored is used to serve you appropriate adverts on other sites on our behalf. Deleting these cookies won’t affect your experience or the functionality of the Avis website.
Avis partner with Adobe Site Catalyst for web analytics and customer journey analysis. The data that is collected allows us to improve the site, infrastructure, products and services based on where, when and what customers look at. Adobe write both persistent and session cookies. The cookies do not store personal data. Deleting or disabling these cookies will not limit the functionality of the site.
Avis partner with Google for web analytics and advertising. The data in the cookie tells Google what pages, products and services you have been visited, and allows them to find appropriate advertisements. Google write both persistent and session cookies. The cookies do not store personal data. Deleting or disabling these cookies will not limit the functionality of the site.
Avis partner with Maxymiser to try or test different page layouts and functions. The cookie ensures that even if we are running tests on certain pages your site experience is consistent. Maxymiser write both persistent and session cookies. The cookies do not store personal data. Deleting or disabling these cookies will not limit the functionality of the site.